We raise funds and awareness for people affected by homelessness by powering the charities that serve them.
The idea to empower people experiencing homelessness through a photography contest originated with Paul Ryan, founder of Cafe Art in the UK. When Torontonians Mathew Diamond and Martin Copeland heard about it, they introduced the idea to the Toronto charity Ve'ahavta. At the time, disposable film cameras were used and selected images were featured in a calendar that participants could sell.
In 2020, the Toronto photography contest moved to a digital platform developed through a new partnership with MyCity Impact. Running the contest on the MyCity Photo platform allowed for new technology, including the distribution of mobile phones, a digital jury voting app, online sales of photo prints and greeting cards, and a fundraising campaign that includes a collectible photobook.
MyCity Photo now enables charities to run photography contests on its digital sales and fundraising platforms. These local contests empower people experiencing homelessness to take digital photos of their city and share their perspective with the world. The remarkable photographs are featured in MyCity products, designed to raise funds and awareness for the charity's cause.
MyCity Impact Inc., a division of Intercap Inc., is a social enterprise that provides innovative technology and product solutions to charities that support people affected by homelessness in cities worldwide. Our mission is to raise funds and awareness for life-changing homelessness initiatives through our digital platforms—MyCity Photo, MyCity Give and MyCity Learn.